Who’s Next Paris – Armenian fashion conquering the world
News
We are pleased to inform you that Armenia will be represented at the Who’s Next fashion trade show (6–8 September 2025) by delegations of fashion designers and garment manufacturers, with the support of the International Trade Centre (ITC) and the Ministry of Economy of the Republic of Armenia.
This initiative is part of the European Union-funded project “Strengthening sustainable value chains in the garment and agri-food sectors in Armenia”, implemented by the ITC. The project aims to enhance the international competitiveness and sustainability of Armenian SMEs in the fashion and agri-food industries.
Five innovative Armenian fashion brands will present their collections at Who’s Next, targeting European retailers and concept stores:
- Z.G.EST – Contemporary and transformable womenswear, focused on sustainability
- SONCESS – Avant-garde silhouettes and timeless sophistication
- ARIGATO – Minimalist aesthetic inspired by Armenian-Iranian architecture
- DANNI – Elegant and timeless knitwear
- KIVERA – Bold and textured pieces for international trendsetters
These brands have already been featured at White Milano, Tranoï, and in Copenhagen, and are already present in European retail outlets.
The Chamber of Commerce and Industry Franco-Armenian (CCIFA) is proud to support this initiative, at the request of the International Trade Centre, in order to highlight the talent, know-how, and creativity of Armenian companies on the international stage.
