Testimonial from Elen Stepanyan, Fourth-Year Marketing Student at UFAR

In the following testimonial, Elen shares her perspective on her internship in France:

I am currently fortunate to be completing my internship in Martigues, known as the “Venice of Provence” for its beautiful canals and authentic charm.

This internship represents much more than a simple professional experience for me: it is a human and cultural adventure that marks an essential step in my journey.

My internship is divided into two complementary parts. On one hand, I am responsible for creating the website for Pressing Vert Provençale. This is an ambitious project that has allowed me to push my technical boundaries while applying my knowledge of digital marketing. On the other hand, I will spend one week at Radio Maritima, a key player in local communication, to understand the impact of radio advertising within French marketing strategies—a medium that remains highly influential here, much more so than in Armenia.

I must admit that I did not expect an internship to be so rich and diverse. Initially, I thought I would mainly observe rather than take action, but I was immediately entrusted with concrete responsibilities, which greatly boosted my confidence and commitment.

This immersion has also allowed me to observe the significant differences between France and Armenia, particularly in terms of marketing practices and consumer behavior.

Martigues is a beautiful city where life is truly enjoyable. My daily life in France is both studious and enriching: I am discovering a new culture, adapting to new habits, and making the most of every opportunity for exchange and learning.

Finally, I would like to warmly thank UFAR, the CCIFA, and the Franco-Armenian Association of the Martigues region for this wonderful opportunity. This internship has enabled me to grow both professionally and personally.

Elen Stepanyan
Fourth-Year Marketing Student at UFAR